9 HVAC Service Business Marketing Strategies that Truly Work

Are you tired of getting zero results even after spending tons of time & money on marketing your HVAC services to the next level?

Well, good news! You’ve finally landed at the right place.

You’re about to unfold HVAC marketing strategies that are proven to drive growth. 🤙

Why going digital is vital for the modern HVAC consumer?

Let’s face it – we’re living in the age of Alexa.

With technology at its highest peak, do you really expect the modern homeowner to reply on word of mouth for your home service business?

85% consumers find services over the internet rather than hearing about them offline. The number says it all.

All set now to take your Heating, ventilation & air conditioning business online?

Read on to know how you can make it all the way to the top.

1. Build an Optimized Google My Business Page

Many business owners don’t realise how drastically a killer GMB Page can boost their numbers. Google offers the Google My Business tool specially for local business to list themselves & appear in Google searches & Google maps.

To get started, build an account at google.com/business – you’ll have to fill a form with your basic details like location, working hours, website & more.

Then get your business verified on Google via phone, email etc. And then optimise the page completely by adding a description of your business, posting high- quality images, videos & SEO powered content regularly & it’ll do wonders in your social rating & getting leads.

2. Get your Business on the Google Maps Pack

To get good visibility, generate more leads & revenue for your business, it is very important to improve your local search ranking on Google & feature in the “Google 3 pack”.

To achieve that, list your HVAC services on every online directory possible- Facebook, Twitter, Yellow pages, Yelp, Nextdoor etc. & even try to collaborate with local blogs in your geographic location. Listing won’t do all the work though, you have to assure that all your pages are updated regularly.

And something which is overlooked by many, do make sure you embed a Google map on your site & use the address that you’ve used in your GMB page.

3. Build an all-powerful Website

Research says that almost 92% of customers look for a website before purchasing something with them.

So we can’t stress enough how a good SEO powered website can make you stand out. And oh, Mobile-friendly too, for obvious reasons!

Select your keywords & phrases smartly and use them all over your website content. And getting your website designed beautifully is an investment that will pay off, so contact experienced designers to get the work done.

4. Invest in Pay Per Click Advertising

Wondering what the heck is that? Well, to be honest, it’s not a child’s play.

The name defines itself though , PPC is a type of paid digital marketing where advertisers pay only when their ad is clicked. The most effective PPC advertising is done with Google Adwords.

To get started on it, set up your Google Adword account & then optimise it according to the specific terms related to your HVAC services. If you become a pro on executing your Adwords Campaign, you’ll surely get an amazing ROI for your budget.

5. Make a strong presence on Social Media

Everyone’s gaga about the social media marketing for the right reasons.

We’re not kidding but most of your customers would find your field service company while browsing through their ex’s profile on Facebook ! So, why not make their time worthwhile. 😏

Get your page up & running on Facebook, engage with customers, put in money on Facebook Ads ( Even after Google Adwords you ask? Yes, this works too!) & post relevant content regularly for starters. Influencer marketing is the best way to leverage Instagram! Imagine your potential customer sees one of their favourite blogger getting aid from your HVAC business. We’ll tell you one thing, they are already on your side after that!

6. Generate awesome reviews

It’s no secret that almost every customer would check you out on Google before working with you. And reviews play a great role in giving them the final nudge.

The reviews & ratings even aid in ranking your page high on the Google maps pack that we’d discussed earlier. And you can’t get a few good reviews & relax. More recent your reviews are, the more chances of the customers buying our service.

And well, reviews aren’t something you can buy. ( or rather you shouldn’t!). So your HVAC Services need to be A-game & we at Field Nexus work relentlessly to provide you just that.

7. Install web chat services

Millennials expect fast & meaningful responses. You yourself love getting answers from Siri, right? It knows your favourite cuisine & colour much better than your girlfriend. ( Sorry, if I pricked a nerve there!)

So, getting a chatbot installed within your website which makes the customer connected in conversations & solves their issues within minutes is a great way to get them hooked onto you.

8. Get your Content game strong

How you talk about your brand inevitably is a factor that’ll attract customers. Be it building a great blog or posting stuff on your social media handles, if you resonate with the customers with your words, half the battle’s won.

And now it is not all about SEO powered content, producing relevant video content for your audience is also an amazing strategy to get them revisiting your brand again & again.

9. Instill loyalty within your customers with a great referral program

The age-old way to get more leads is by asking your customers to refer to their friends. This indeed is the most organic way to widen your customer circle.

But as we mentioned earlier, in the digital age you can’t really rely on word of mouth only. So, a great way is to give instant gratification to your present customers by giving them exclusive discounts once they refer you.

Just advertise & plan your referral program online & you’re good to go.

Take the marketing plunge to excel your HVAC Services

The best thing with deploying all these marketing strategies is that with everything being online, you can literally track every single campaign- Which channel works for you? What sort of marketing should take up most of your budget?

“Will I have time to do my business if I am doing all the above”, you ask?

Well, you can put your HVAC bizops on autopilot with Field Nexus & focus on growing your business even more! 😎