5 Ingenious Ways to generate HVAC leads with content marketing

So here’s the deal – if you’re not driving leads to your HVAC business, sooner than later you’re gonna be up against a serious problem.

Lead generation is the lifeline for any business to thrive and HVAC is no stranger to this theory.

Every other home at some point would require HVAC services, whether it’s to keep it cool during the summers, to turn up the heat on a chilly winter night or just the routine repairs to an HVAC unit. Then there are the bigwigs, the corporates who need extensive HVAC services. So by now, you’re thinking getting HVAC customers would be a walk in the park.

We’re sorry to break it to you – it’s NOT 😒

The reality of running an HVAC business means you have to keep brand new customers walking through your door and keep the old ones coming back for more.

It’s easier said than done! But hey, we’ve got your back.

Yep, you can thank us later.

Let’s dive right into the hacks and find out how content primarily holds the reins to generating better quality leads.

Tidy up your website content

We’re set in the digital age where we are dependent on all things on the internet. That makes your website a crucial sales tool to drive in those quality leads and generate booked jobs.

What you need to figure out is how to make your website less of an online brochure and more of an online sales rep. When a visitor lands on your website engage them with content that will keep them hooked on to your page. List the features and HVAC solutions offered by your business in brief, catchy points.

Make your website content conversational and tailor the information for your customers. Ensure that you don’t just throw content at them. The majority of the website has now become predictable, especially if you were to use a template. That’s why it is important to invest time and money into building your website copy. So how to cut through all the noise you ask – engage your customer with your founding story, throw around clear calls-to-action, share snippets of happy customers or bite-sized content about your products.

Let’s not forget the need to make it mobile-friendly. The world has gone mobile and it’s time we catch up. Google has also been highly favoring mobile-friendly websites so it’s imperative that you prioritize design and copy for a user-friendly mobile website to avoid losing out on traffic and potential customers.

Next up, SEO

SEO is a mantra that most marketers swear by to land hot leads, and for good reason. It is a well-known fact that when it comes to looking up things on the internet, 93% of most online experiences begin with a search engine.

Aside from referrals, the most-trusted method of getting HVAC leads is to fine-tune your SEO strategy. When people look up on Google about getting an air conditioning unit installed, your HVAC services must be among the first few results that appear on the page.

To save your spot right on the top, you need to optimize your website copy and ensure that you incorporate relevant keywords around HVAC services offered by you. If you need some help in figuring out these keywords, you can always turn to those free keyword finder tools online.

Email is still king

Do you think emails don’t stand a chance in 2020? Well, you may be wrong. True that email has been around for a really long time, but they have been showering businesses with good results all along.

Email marketing is a great tool to generate leads and in most cases convert them to customers too. You need to be strategic about how you go about writing these emails, right from your subject line to your sign off message. Keep all the fluff out and make your emails simple and crisp, driving the point home with relevant messaging.

With email marketing, you can do more than just drive traffic and generate leads, you can build loyal customers by sending out monthly newsletters with seasonal tips on maintaining HVAC units, warranty reminders or updates about your latest products and services.

Grow your social media presence

Yes, you read that right! Don’t go by the impression that social media is of no use to your HVAC business. Most of your potential customers are whiling away their time either on Instagram or Facebook and that’s where you need to get their attention. Engage them with videos and other compelling content.

You would need to focus on social media platforms that your customers are mostly on and then take it from thereby building a strong content strategy. Share regular posts about your HVAC business, talk about your excellent customer service and all that you have to offer.

Be authentic and stand out in the way you engage with your customers on social. Be that friendly brand that hears out customer complaints and gets back with prompt, useful responses. You could also take things up a notch with paid ads on social media – get your content in front of the right people with targeted ads and boosted posts.

Don’t leave the big guy out – Blogs

For any business, blogs should be more than just another information engine about your company. You need to build your blog to be the go-to platform for your target audience. Write blog posts that act as valuable resource material and are rich with keywords, to help you rank high up on Google search results.

So how do you use blogs for lead generation? Simple, along with capturing their attention, you also need to capture their details. Entice them with exclusive content, play around with catchy CTAs and before you know it, you’ll have them sign up with their details.

We’ve given you the lowdown on all the proven tactics that will drive leads for your HVAC business. But we’re not gonna leave you with just that.

If you’re thinking that’s a lot of strategies to carry out, we’ve got a plan. Leave all your HVAC bizops to us and you can get back to working on getting more leads for your HVAC business.