If you own an electrical service business, most of your time goes into providing the services instead of looking for more clients. So, how exactly can you reach hundreds of potential clients with minimum time, effort, and resources? The simple answer is smart marketing.

There are more than 3 billion internet users at present. The right marketing tips can help you reach a large audience quickly and effectively. What’s more, clever marketing will help you drive organic traffic to your website and convert them with ease.

Here are 7 marketing tips to swear by for your electrical service business. With these, you can achieve your business goals accordingly. You can now attract leads, retain clients, grow your brand online, and earn profits— all through marketing!

1. Optimize Your Website

To get noticed, you need to be adequately seen first. Search Engine Optimization is the most direct and simple path to gaining organic traffic. SEO makes it easy for search engines to categorize and rank your page and place it where it can reach potential customers.

An SEO strategy primarily comprises keyword-optimization. This involves the use of trending, industry-specific keywords that pop up in relevant searches.

For instance, if you use the keyword “affordable electrical services in Vancouver,” your page will appear on the search engine result page for a person looking for these services. This keyword won’t make your website available to people across the globe. Instead, the small percentage that it taps will provide you with a large potential clientele.

2. Go Social!

Social media is the most convenient and cost-effective tool for a seamless marketing strategy. It gives you a platform to express, grow, and compete. What’s more, 81% of medium and small-scale businesses use social media to enhance their online presence. 

Social media opens up a sea of opportunities for you to grow your business and reach millions of users. You can put up a diverse array of content such as infographics, DIY-videos, and high-quality images of your work, to express and impress! Also, you can access several social media platforms such as Instagram and Facebook, and use them to publish regular advertisements. 

3. Pay-Per-Click Advertising

This is one of the most remarkable tools made available by online advertising platforms. It might seem not very clear but requires very less understanding of advertising algorithms. Essentially, pay-per-click (PPC) helps you achieve organic and genuine traffic from the internet.

PPC makes you pay only when an internet user clicks on your advertisement. So, you don’t have to pay for your ad to be displayed. Instead, you pay only when you receive traffic in return. Another benefit is that you never extend your budget since you can place an upper limit on it.

PPC helps yield effective and reliable results since it displays the ads only to relevant users. When certain ads are shown only to a well-researched target audience, you benefit greatly.

4. Get Your Customers to Review You

Happy customers come back to you for your services and further review and refer to your services. You must use satisfied clients’ reviews to your advantage. Sign up on platforms like Google Reviews, Yelp, or Glassdoor and get your clients to shower you with some love. The better your reviews, the more chances you have of getting people to notice and contact you.

5. Setup an Email Marketing Campaign

It is useful to keep your customers updated about your services and any offers you might have for them. If you’ve compiled a decent customer database, use it to curate some fun and informative emails.

An effective email marketing campaign’s components are attractive infographics, relatable statistics, discount codes, and new services.

6. Start A Blog

Companies that blog get an average of a whopping 67% more leads in a month than those who do not have a blog. When you show people your authority and command over a certain topic, their next basic instinct is to approach you for that very service.

For instance, if you publish a blog about the importance of electrical repairs for work-from-home equipment, your readers are bound to appreciate the information you provide them with.

Relevant, high-quality information keeps your readers engaged, helps retain clients, and even brings in new ones!

7. Spend on Design

From your website to the logo you use, everything needs to have a solid design. Well-designed business component makes you unforgettable and help you stand out. The best way to nail your services’ design is to outsource third-party designers who know exactly what appeals to internet users.

Summing Up

The tips we discussed above are sure-fire ways to help you nail your electrical service marketing strategy. Moreover, what better way to grow your business than with the help of experts. Let us help you manage your business while you provide seamless and high-quality electrical services to your clients.