Let’s face it – generating leads for your HVAC services is no child’s play. 

And let me stop you right there if you’re thinking – ‘Oh great, I am going to read another bunch of marketing lingo & strategies that I’ll not be able to pull off’

We understand how difficult is to convert leads using digital media, but if done the right way, there’s nothing more beautifully effective today than the digital platform.

While we have talked about all the marketing strategies that truly work, this one’s going to be a comprehensive guide on how to get your business on the Google Maps Pack or the Google’s local pack.

What is the Google’s Local Pack?

To put it in simple words, the first three listings that come upon a certain search query in Google qualify as being in the ‘Google’s Local Pack.’ 

Ranking high on Google Maps is an absolute game-changer for any business. 

Let’s get started on how to achieve this for your HVAC business, shall we?

1. Get your GMB page sorted

According to Moz’s annual “Local Search Ranking Factors Study“, optimisation of Google My Business Page is the No.1 factor in ranking high in the maps pack. 

It is all about putting relevant, consistent & SEO optimised content on your GMB page. 

Building an amazing website won’t do all the work, the real benefits come from linking it to your GMB page & putting the same Business name, description, address, Phone no., business hours, location ( Embed with a google map pin) etc as in the website. 

Also, make sure you find any duplicate listing that exists for your business & delete it. 

2. Don’t mess up your NAP (Name, Address, Phone No.)

Wondering why did I ask you to delete all your duplicate listings? You’d think, even if the no. is not listed is incorrect, my HVAC business is still showing up, so what’s the harm. 

Well, it’s a huge setback for your Heating, ventilation & air conditioning business to have an inconsistent NAP ( Name, address, phone no.) Google fetches this data from various online directories – Yelp, Nextdoor, Yellow pages & even from your social media profiles & then decides through these citations if your business info is correct. 

Research shows companies with better NAP list higher  for geo-specific searches. So, you can win half the battle by just making sure you have a consistent NAP. 

3. Religiously update your GMB page 

It is vital to put out the recent information to your customers. Your HVAC services would definitely be trusted more if your profile has some professional looking logos, photos, and videos. 

Google posts is also an amazing place to promote your special coupons & discounts. By regularly posting locally relevant content, you are valuable to both new & existing customers. 

4. Ace the game at handling customer reviews 

Customer reviews is another ball game that highly affects your chances to rank higher in the Google maps pack. 

Both quantity & quality matter in this case. You’d ideally need a high-number of 5-star ratings to climb the ladder faster in the Google Maps. Not only that, maintaining a relationship with your reviewer by replying to their review & also sometimes giving them a free service goes a long way. 

And, let’s be honest here – you can’t fake reviews. The only key to generating more leads through customer reviews is providing the kind of service your customers have been dreaming about. That’s where Field Nexus comes in, we’ve got your back when it comes to delivering high quality service to your customers. 

5. Shout loud to the Local Market

In marketing jargons, this is what we call as ‘Local link building’. You’d want your HVAC services to be the best known in your local area. If you’re serving in specific radius of the city, there are a number of back-link opportunities you can utilize to have a strong tie in that area. 

Most local businesses have an association of themselves, be an active member of this community & list yourselves on their website along many other businesses. By this you’re letting your customers & even Google know that you’re a reputable, trusted business. 

Next, you might want to sponsor some local events & invest in local PR. By doing so, you are grabbing an opportunity of being listed on the event’s website with a nice link & hence a great backlink for your business. 

6. SEO powered content is the king

Field service companies are in a never-ending competition with each other. By ranking better than your competitors on the Google maps can be a deciding factor as to why your customers would choose you. 

McGowan’s Heating & Air conditions saw 12+ Increase in first-page rankings by producing SEO content. And believe us, it’s huge. 

Now, crafting beautiful content is not everything. 

Yes, we said it! 

You have to back every single thing you write by SEO. If you don’t do that, there are high chances no one even gets to know that your services exist because Google doesn’t understand fancy words, it understands Keywords. 

To start with, make sure you use Location-Focused Keyword in the titles & the meta description of your HVAC services & build onto that same practise for your GMB page, website,  Social media etc. as well. 

7. Build your brand by talking what matters via Blogs

Google is smart! Well, who ever said otherwise. <emoji>

With it’s algorithms, Google highly rewards quality-long form content. Producing authentic & trustworthy content will not only appeal to your customers but even to Google. It recognizes you as the ‘Expert’ in the field, & hence gives you a better visibility by ranking you higher. 

Also, more inbound links in your blogs play central role in Google rankings. 

And now, you can amp up your chances to rank first by producing good video content too! 

What’s keeping you waiting?

All the above strategies are tested & are an absolute must to get your Business on the Google Maps Pack. 

We get that managing your business gets in the way of actually deploying these strategies.

But don’t worry, we are here for you. Leave your HVAC bizops worries to us & take out time for what matters to rev up your business.