The HVAC market is highly competitive and always changing, and if you’re not adapting to the needs of the consumers of today, then you’ll never have the chance to stand up against your rivals.

Fortunately, there are a handful of strategies that you can use to give your company the traction it deserves and this is the article that can help you out with that. Use the following tips and strategies to boost your leads, calls, and get more booked appointments:

1. Make a Proper Business Plan

Having the skills to repair or even fix an HVAC system isn’t enough if people don’t know about your business. That’s why you need to have a proper business plan in place. But if you’re starting fresh, and don’t know the first thing about what you should do next, it would be better to get in touch with a former mentor of yours or find someone you know that you can take as a mentor.

And when you do find a mentor or role model, shadow them on the job they perform.  Also, don’t hesitate to ask as many questions as you like. But don’t just settle for one mentor, as you can have about 10 or more if you choose to do so. We also suggest reading books or even listening to audiobooks to grow your business. Some of the best examples that we can share with you include:

• The Ultimate Sales Machine by Chet Holmes
• The E-Myth by Michael Gerber
• Essentialism by Gary Keller
• Home Service Millionaire by Gary Keller

You can even reach out to other HVAC professionals via online forums and take a few tips from them.

2. Utilize Local Search Engine Marketing

To run a successful HVAC marketing campaign, you need to have a good understanding of local HVAC marketing.  Even though many of your rivals are focusing their marketing efforts to reach out to as many customers as possible, you need to focus yours on attracting local customers.

Since you need to please the local community first, local SEO is the ideal marketing channel that can give you more leads. Local SEO is a separate kind of SEO that enables you to reach out to those that are in close range with your service and business area. And the best way tool to help you out with this is Google Maps. Apart from reaching out to local customers, local SEO can also help you show up at the top of Map Pack’s organic listings. This is an important SERP feature that displays business locations close by and helps your company stand out from the rest.

To experience the benefits of local SEO, you have to do the following:

1. Include contact information on every page.
2. Add your business to local directories
3. Setup and configure Google My Business
4. Use local business schema
5. Produce more reviews
6. Local link building
7. Produce local content

3. Make an Even More Awesome HVAC Website

Most HVAC businesses are aware that not all websites are made equal. But if your website isn’t anything too fancy to talk about, you can change that by either making a few changes here and there or perhaps giving it a complete overhaul to help your website better stand out.

Above everything else, you must ensure that your website has a mobile-friendly and responsive design to it. These are the kinds of websites that get a higher ranking on Google’s search engine page results. Your goal is to ensure that your target audience looks for your company first before everyone else. So to ensure that you grab their attention ahead of your competition, use these to your advantage:

• Optimize your website: Ensure that your website has a user-friendly and clean design and consists of SEO keywords I can give you more job leads.
• Let your customers contact you with ease: Make sure that your phone number is clearly displayed at the top of your website and that it is answered all day long.
• Highlight online customer testimonials and reviews: The reviews and testimonials from your previous clients and customers need to be shown perfectly on your website.
• Personalize your message: give an example of your company’s operations using a behind-the-scenes video.
• Engage customers using call-to-action (CTA): Boost traffic and service leads by offering special discount offers as well as other incentives.
• Start an HVAC podcast or write a blog: Become a source of HVAC information for potential customers as well as other HVAC techs.

If you don’t know what it’s like to run an HVAC and plumbing company of your own, you can automate it by optimizing your company’s website with a much better software operating system to make your team’s job a bit easier.

4. Identify Your Target Audience

You can get some sort of thought about your ideal target audience with a buyer persona. Buyer personas can bring clarity to your marketing strategy and get you to build a better website.  According to certain studies, company websites can be five times more effective when using a buyer persona.

5. Guarantees

If you are the first in your market to offer a no-questions-asked and an unconditional money-back guarantee, you might be able to get the jump on your customers before your competitors do.

6. Social Media Marketing

Nowadays, many companies are capitalizing on social media marketing by using websites like LinkedIn and Facebook to market their services and products. It’s also very effective to engage your audience through a variety of social media platforms by responding to their inquiries as well as sharing useful content. You’ll also have to post on local community pages and forms. Other than that, you’ll have to place ads on social media, which can be a cost-effective way of targeting your ideal customers with impeccable accuracy.

7. Use Organic or PPC Search Strategies

If you don’t know how to pull this all off on your own as you run your business, we here at Field Nexus will be more than happy to help you out. We will transform your business by effectively managing your work order, quick routing and dispatching technicians, updating your inventory frequently, error-free invoicing, timely payments, and everything else you need to thrive in the market. We have got the right expertise and all the tools to give you the edge your company needs.